Stop Using Flash
Flash based websites can look slick and set a mood, which is why we think many business use this multimedia platform on their pages, but it is slow-loading, doesn’t work on mobile devices, and often makes it difficult for users to grab specific URLs‚ say the exact link to your menu section or your address and directions page.
Get Rid of the Music
Background music is one of the single most annoying things you can “enhance” your website with. For office workers toiling in a quiet warren of half-height cubicles, a sudden and unexpected soundtrack is a dead giveaway that they’re doing post-work planning on the job.
Put Your Contact Info on Every Page
Most people looking up your website simply want the address or the phone number to make a reservation or place a take-out order. Don’t make them search for this info by burying it on a separate page. Feature it prominently on your homepage.
It’s also helpful to place your phone number and address in small text in the bottom navigation area of every page. That way, no matter what page visitors end up on, they’ll always know where to find you or how to call you.
Stop Using PDFs
PDFs are useful in certain instances (tax forms and business presentations come to mind), but they require website visitors to download a file and open it in another window or program, cluttering up desktops and hard drives. If you present your information in PDF form, ask your website creator if he or she can render it in a more user-friendly form.
No comments in this article
There are no comments yet.